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Privacy Policy

At Sport Merchandise, we take your privacy seriously. This Privacy Policy is designed to help you understand how we collect, use, disclose, and safeguard your personal information. By using our website and services, you consent to the practices described in this policy.

1. Information We Collect

We collect the following types of information:

  • Personal Information: When you make a purchase or create an account, we may collect personal information such as your name, email address, shipping address, and payment information.

  • Browsing Information: We collect non-personal information, including your IP address, browser type, and device information, to improve the user experience.

  • Cookies: We use cookies and similar technologies to enhance your online experience and collect data on your interactions with our website.

  • User Content: If you choose to leave reviews, comments, or other content, we may collect and display this information.

2. How We Use Your Information

We use your information for the following purposes:

  • Order Processing: To process and fulfill your orders, including shipping and customer support.

  • Communication: To respond to your inquiries, provide updates about your orders, and send promotional materials when you subscribe.

  • Improvement: To analyze your usage of our website and services, and enhance our products and services.

  • Compliance: To comply with legal obligations and protect our rights and safety.

3. Sharing Your Information

We may share your information with:

  • Service Providers: We may share your information with third-party service providers who assist us with various aspects of our operations, including payment processing and shipping.

  • Legal Compliance: We may disclose information to comply with legal requirements, enforce our policies, or protect our rights, safety, or security.

  • Marketing: With your consent, we may share your information with third parties for marketing and promotional purposes.

4. Your Choices

You have the following choices regarding your information:

  • Access and Correction: You can access, modify, or delete your personal information by logging into your account or contacting us.

  • Opt-Out: You can unsubscribe from marketing communications at any time.

5. Security

We take reasonable measures to protect your information, but no online transmission is entirely secure. You should protect your account information and use strong passwords.

6. Changes to this Policy

This Privacy Policy may be updated periodically. We will post the updated policy on our website, and the date of the last update will be changed accordingly.

7. Contact Us

If you have questions or concerns about this Privacy Policy or our practices, please contact us at:

+44 20 3287 6356

or email us at

info@sportmerchandise.co.uk